SEO Quick Tips – Page Title Tags

What It Is:

Web page title. AKA title “tag”.

The “title tag” is a small piece of HTML code that looks like <title>some page title here</title>. It defines the title of a web page for both humans and search engines.

Why You Need It:

The title tag is arguably the single most important piece of information on your web page. Google gives it a lot of weight. Not only does it form the title for your listing in search results pages, it goes an awfully long way to telling the search engines what that page is about.

We have seen web pages move up dozens of positions in the search engine results *just* by adjusting the titles.

The Power of Search Engine Rankings

I think it goes without saying that proper search engine optimization is one of the best, most cost effective means of marketing one’s business, product or service today.  Just as the old cliché about the three most important keys to success for any traditional, brick and mortar type business are, “location, location, location”, the same can be said in the new world of internet business.  Only this time, the ‘location’ is all about the SERPs, or Search Engine Results Pages.  The person or business who has the best position in the SERPs (i.e. the best location) for a quality key word, is going to get the lion’s share of the visitors.

The Importance of Content in Search Engine Optimization

When it comes to talking about Search Engine Optimization (SEO), there is certainly no shortage of topics and directions that one could take. There is an endless avalanche of tips, ideas, suggestions, strategies and tools that are available to help achieve your goals of top page rank in Google and the other search engines. However, no matter how many angles, how many secrets and silver bullets may be flaunted, the reality is that there is one essential aspect that can not be overlooked by anyone hoping for long lasting top positions in the SERPs (Search Engine Results Pages); that element is content.