What Is “Confirmed Opt-In” for Email Subscriptions?

One of the hardest things for clients to get their minds around is the need to have a confirmed subscription list.

In most people’s minds, it seems sensible to send an email to a list of prospective customers without a second thought of whether it may be considered the dreaded SPAM.

Biggest QR Code Mistakes

Actually this one works... well, most of the time.

It happens over and over again. Companies hire designers to help them jump on the QR code bandwagon, but instead wind up being thrown under the bus.

QR codes, when used properly, are a great way to get mobile users to interact with you, your company and your website. When done wrong, they just become an embarrassment, waste of your money, and waste of the potential visitor’s time.

SEO Quick Tips – Page Title Tags

What It Is:

Web page title. AKA title “tag”.

The “title tag” is a small piece of HTML code that looks like <title>some page title here</title>. It defines the title of a web page for both humans and search engines.

Why You Need It:

The title tag is arguably the single most important piece of information on your web page. Google gives it a lot of weight. Not only does it form the title for your listing in search results pages, it goes an awfully long way to telling the search engines what that page is about.

We have seen web pages move up dozens of positions in the search engine results *just* by adjusting the titles.

Attaching a Rackspace Cloud Server Ubuntu Instance to RightScale

RightScale is pretty cool. It isn’t cheap mind you, but once you get up to the levels of needing a cloud manager, it’s pretty darn good. Couple RightScale with the ease of use of Rackspace (as opposed to Amazon’s AWS) and you have a pretty hot little setup. Or not so little. You can setup a free developer’s account in minutes. The developer account will let you try out just about everything RightScale can do except auto-scaling, using tech support, and access to most server templates.

In Perú, Yes You Can – INFOTEK 2010

Some of you have asked me to publish the text of my presentation at INFOTEK 2010. Here is the first piece, and one of the most important messages:

Before we go on, I would like to share with you something i learned the night before last.

After giving an interview for Peru TV, I spent some time chatting with my friend el Inginiero Paul Perez – he will be speaking tomorrow.

I realized something while talking with him and that is something I want to make very clear to you.